Dry January Is More Than Giving Up Alcohol

Kenward Trust Encourages Reflection, Support and Long-Term Change

As thousands of people across the UK take part in Dry January, Kent-based charity Kenward Trust is encouraging individuals to view the month not simply as a test of willpower, but as an opportunity to reflect on their relationship with alcohol, substances, and coping mechanisms. 

Dry January has become a popular way for individuals to reset after the festive season. However, Kenward Trust, which has supported people affected by addiction and homelessness since 1968, says the month can also highlight deeper challenges for some participants. 

“For many people, Dry January is the first time they pause and really notice how alcohol fits into their lives,” said Penny Williams, CEO of Kenward Trust. 
“If stopping drinking feels harder than expected, that doesn’t mean someone has failed. It can be a sign that alcohol, or other substances, have been playing a bigger role than they realised.” 

Kenward Trust works with individuals affected by alcohol and drug dependency, often alongside complex needs such as homelessness, trauma, and poor mental health. The charity highlights that alcohol is the most socially accepted drug in the UK and is frequently linked with wider substance misuse. 

“Dry January can be a starting point, a moment of awareness that opens the door to meaningful, long-term change,” Penny Williams added. 

Throughout January, Kenward Trust is sharing messages of support and education to help reduce stigma around addiction and encourage people to seek help early if concerns arise. 

Kenward Trust offers structured residential rehabilitation and ongoing support designed to help individuals rebuild their lives, develop stability, and create a positive future beyond addiction. 

Anyone struggling during Dry January, or concerned about their own or a loved one’s substance use, is encouraged to seek advice and support. 

Accessing Kenward Trust’s rehabilitation programmes. 
There are two main routes to becoming a resident in one of Kenward Trust’s rehabilitation programmes. Individuals can be referred through a local community alcohol and drug service and Kenward Trust can offer support to those who need help locating their nearest service. Alternatively, individuals can self-refer and access treatment through private, self-funded placement.  
 
Professionals wishing to refer someone, as well as individuals seeking support directly, please view our admissions page for more details.